Economic woes have hit the solar energy industry harder than most these past few months, but even as most companies are in wait-and-see mode now, a welcome flow of stimulus funds next year looks to potentially jump-start the industry once again. So what do we have to look forward to? PV companies are popping up [...]
Another interesting little piece popped up on earth2tech this morning that I just can’t resist sharing. As a PR firm, we love working with startups. Really, we do: the struggle to grow is an adrenaline rush, and the challenge of defining their identity even as they work to determine how they fit is oftentimes frustrating, but extremely rewarding. These [...]
A bit of an aside today, but I wanted to share an interesting piece that appeared in Greentech Media’s CleanTech Investing column last week on the branding of greentech/cleantech/“insert some-new-tech here” investing. According to the author (a principal at Boston-based @Ventures), as greentech has grown in popularity and worked its way into the larger geopolitical [...]
National Environmental Education Week (EE Week), taking place from April 12-18, is the largest organized environmental education event in the United States. EE Week increases the educational impact of Earth Day by creating a full week of educational preparation, learning, and activities in K-12 classrooms, nature centers, zoos, museums, and aquariums. For more information, visit: [...]
As the concept of environmental responsibility reaches a critical mass, the venture capital community appears to be following suit. According to findings from the Venture Capital Association, clean technology emerged as the fastest growing area for venture capital investment last year. The 54% rise to $4.1 billion in clean technology investment towers over the $444 [...]
Certainly the entire world hasn’t jumped on the green bus yet, but it is probably safe to say most of us are growing more conscious of our energy use. And given the state of the economy, saving a few dollars doesn’t sound too bad, either. Much of the media glitz around green thus far has [...]
Can saving energy be as cool as reversing time or saving Earth from an alien onslaught? A new startup certainly thinks so. Adaptive Meter, creator of web apps StickyChicken and Twitterlike, is currently developing an interactive game that pits users against each other in bets on others’ energy usage. Players will use smart-meter data from [...]
An innovation looking for a market – it happens more often than we’re taught to believe as marketing students. Such is the case with black silicon. First discovered and produced at Harvard in the late ‘90s, it emerged from a research project financed by the Army Research Organization / ARO (http://www.arl.army.mil/www/default.cfm?Action=29&Page=219). After nearly a decade, [...]