Monthly Archives: April 2009

Obama and Greentech: The First 100 Days

With so much else going on, it’s easy to overlook how much the Obama administration has done to support greentech in its first 100 days in office. The president’s proposed budget includes grants for clean power, tax credits for solar, wind, geothermal and energy efficiency programs, smart grid funding, weatherization programs and a new tax [...]

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Let the Smart Grid Race Begin!

Another interesting little piece popped up on earth2tech this morning that I just can’t resist sharing. As a PR firm, we love working with startups. Really, we do: the struggle to grow is an adrenaline rush, and the challenge of defining their identity even as they work to determine how they fit is oftentimes frustrating, but extremely rewarding. These [...]

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DOE Doling Out Cash for High-Risk Green Tech

A little more than a month after his task force told him it would take a year to get a proposed high-risk, $415 million clean energy research program up and running, Energy Secretary Steven Chu is proceeding with plans to launch the so-called Advanced Research Projects Agency-Energy, or ARPA-E, in half a year or less.
ARPA-E, [...]

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Intel Tops EPA's List of Top 50 Purchasers of Green Power

The EPA released its list of the top 50 purchasers of green power today, naming Intel as number 1 due to its purchase of 1,301,200,000 kWh of wind power a year in order to run 46% of its total operation. This is Intel’s second year in the number one spot. Other tech bellwethers on the [...]

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A Large French Roast for My Honda, Please

As a biofuel, the advantages of coffee over alternative biofuels are numerous: it does not diverting crops from being a food source because it’s made from the left over coffee grounds. it’s consistently available globally, it can easily yield 10-15% of biodiesel by weight, it requires little or no tinkering because it has lower viscosity, [...]

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Can Geeks Go Green?

As expected, the celebration of Earth Day brought with it oodles of green news articles, broadcasts and discussions. But among all the chatter about the numerous issues plaguing Mother Earth, I got a chuckle thanks to an article by Jim Rapoza of eWeek.
Addressing the green technology dilemma facing geeks worldwide, Rapoza took a look at [...]

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Green IT Leaders of 2009

No doubt in recognition of Earth Day, InfoWorld today released its annual Green 15 list, which recognizes sustainable IT efforts from organizations in every industry that reduce costs and help improve the bottom line. There are big and small names on the list, which runs the gamut from Aramark, GlaxoSmithKline and Intel, to Niagara Catholic [...]

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Looking Ahead

With Earth Day coming up tomorrow (April 22nd), it seems like an appropriate time to reflect on how far green technology has come, and to consider where it’s going.
After barely making progress for decades, we’ve finally seen a surge in innovation in green energy technology over the past five years. This progress has been driven [...]

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Next Generation of Green Cars, Incorporating Cool New IT, on Display at the 2009 New York Auto Show

It was encouraging to see that a number of the cars on display at this year’s New York Auto Show, which took place from April 10-19, were either electric, hybrid, or gasoline-powered vehicles specially modified to be more efficient on the road. And IT industry leaders including Intel, Microsoft and others have been busy developing [...]

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White House Special Advisor for Green Jobs, Enterprise, and Innovation Discusses Economic Implications of Clean-Energy Policies

There’s no denying that green tech has become sort of a buzzword in the industry, but beyond the millions of great ideas, is the reality of turning those ideas into successful business ventures. To address this and the various other issues surrounding the economic implications of clean-energy policies, Van Jones, special adviser for green jobs, [...]

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